
East
Carolina's spring football game will attract a nice crowd of interested
spectators who want to get a taste of the Pirates as they enter Skip
Holtz' second season. The game won't be televised, but local TV
cameras will be present on the sidelines to catch the highlights and
feature the top ECU players.
(Editor's
Note: Pirate Radio 1250 & 930 live coverage of the 2006 ECU
Spring Football Game begins at 1:30 p.m.) It's something local
media have been doing
since television was invented.
But the times, they are a changing. At the last NFL Owners meeting, you
probably heard about the changes in replay, or the more stringent rules
on touchdown celebrations (the rant on that absurd rule made by rich
old white men to try and control young African American men is for
another article in the future), but you may not have heard about the
rule that will ban local television stations from the sidelines of NFL
games.
The move was approved by NFL Owners, and according to the Detroit News,
was intended by the NFL to "protect its property rights and remove some
of the congestion on the sidelines." But if you have ever looked on the
sidelines of an NFL game, there are probably 30 to 50 of those local
videographers working. Most of the "congestion" comes from "hangers on"
usually associated with the team or major sponsors.
I think the NFL could care less about local television stations. The
NFL cares more about the networks (see; money) including its own. The
NFL doesn't see a revenue stream from local stations, so there for they
are being banished. The RTNDA is urging the league to reconsider
putting itself "in a position of subverting the American tradition of a
free press."
How does this affect you, the viewer? It will certainly limit your
choices for player features and in depth reporting you probably won't
find on the network level. "This greatly affects us and dozens of
stations around the country who do numerous news shows, talk shows,
etc. about NFL teams," said one industry source. "It looks like the NFL
Network is turning into the behemoth we all feared."
I agree. I think that this is all about limiting the available images
of the National Football League's primary product, giving only NFL
Films and the NFL Network the ability to supplement the shots generated
by the television coverage of each game. This reduces the quality of
video, and limits what features a station can do, especially when it
involves local stories. Imagine if the Jaguars visited the Panthers,
and I wanted to do a story on former ECU QB David Garrard (which I have
done a couple of times). I would only be able to use the video that
appeared on Fox/CBS/NBC/ESPN, or pay for the NFL Films or NFL Network
version, which would reduce the quality of the story. It may sound
trivial, but where else are you going to be able to find a good David
Garrard feature.
But the NFL monopoly started long ago. The NFL already owns the rights
to any NFL game footage no matter where it comes from. That means even
though I use my stations camera, my stations tape, and my stations
batteries; any video shot on the sidelines of an NFL game is actually
owned by the NFL, and they can hold stations hostage. When the Panthers
went to the Super Bowl February of 2004, my station sent me to Houston
to cover the big game and give the local perspective. To offset costs
of the trip, we put together a half hour show. But we couldn't show
more than 2 minutes of game footage without paying a fee. Any more than
the two minutes would cost us thousands of dollars per 30 seconds of
NFL game footage used even though it was our hard work that produced
the video. It doesn't seem right, but someone a lot smarter than me
figured out how to milk that cash cow long ago.
I expect the local stations in NFL cities to scream at the top of their
lungs to the networks with which they are affiliated. Hopefully the
networks, in turn, will express to the NFL confusion regarding the move
to ban them from the sidelines. Remember, this is the first year of the
new billion-dollar broadcast contracts. Although the networks are only
paying for the right to air the games, the NFL's decision to slap the
faces of the network affiliates is not a good customer relations
practice.
The hope, then, is that the NFL will do the right thing and reverse
this rule. And even though the print media doesn't have much to gain by
taking up this cause, we hope that they'll do the right thing, too, and
encourage the NFL to change its position.
This is just the start for America's most popular game. I can see a day
when the NFL will eventually move to a pay per view format for most
games. Most cable companies already make patrons pay extra for the NFL
Network, and several regular season games have been moved there this
year, which will deprive some fans of seeing their favorite teams play.
It just makes you wonder where the future of football for fans is
headed.
Brian North